Privacy Policy

Tradenex SRL

Last updated: 21 April 2026

1. Who We Are

Tradenex is an international trade consulting firm operating under Belgian law. We provide services in international trade and event management.

Data Controller:

  • Company name: Tradenex SRL
  • Registered address: Bd. Louis Schmidt 24, 1040 Brussels, Belgium
  • Email: info@tradenex.eu
  • Phone: +32 (0) 485 517 266
  • Website: www.tradenex.eu

2. Scope of This Policy

This Privacy Policy explains how Tradenex collects, uses, stores and protects personal data when you visit our website (www.tradenex.eu) or contact us. It applies to all visitors and individuals who interact with us online.

We are committed to protecting your personal data in accordance with Regulation (EU) 2016/679, the General Data Protection Regulation (GDPR), and any applicable national implementing legislation.

3. What Personal Data We Collect

3.1 Contact Form

When you submit our contact form, we collect:

  • First name and last name
  • Email address
  • Phone number (optional)
  • Subject and message content

3.2 WhatsApp

If you contact us via WhatsApp, we receive your phone number and any information you choose to share in the conversation. WhatsApp is operated by Meta Platforms Ireland Ltd. and is subject to its own privacy policy. We use the information you send solely to respond to your enquiry.

3.3 Email Communication

When you contact us directly by email, we process your email address and the content of your message.

3.4 Cookies and Analytics

Our website uses cookies and similar tracking technologies. These are described in detail in Section 7 below.

4. How and Why We Use Your Data

We use your personal data for the following purposes:

  • To respond to your enquiries and provide the services you request
  • To send you marketing communications (only where you have given your consent or we have a legitimate interest)
  • To analyse website traffic and improve the performance and user experience of our site
  • To comply with our legal obligations

5. Legal Basis for Processing

We process your personal data under the following legal bases as provided by Article 6 GDPR:

  • Contract (Art. 6(1)(b)): Processing is necessary to take steps at your request prior to entering into a contract or to perform a contract with you.
  • Legitimate interests (Art. 6(1)(f)): We have a legitimate interest in responding to enquiries, improving our services and conducting direct marketing to existing or prospective clients, provided this does not override your rights and interests.
  • Consent (Art. 6(1)(a)): Where we rely on your consent (e.g. for newsletter subscription or non-essential cookies), you may withdraw it at any time without affecting the lawfulness of prior processing.
  • Legal obligation (Art. 6(1)(c)): Where processing is required to comply with applicable law.

6. Third-Party Services and Data Transfers

6.1 Google Analytics / Google Tag Manager

We use Google Analytics and Google Tag Manager to understand how visitors use our website. These services collect anonymised data about your browsing behaviour (pages visited, time on site, device type, approximate geographic location) via cookies.

Google may transfer this data to servers in the United States. Such transfers are conducted under Google’s Standard Contractual Clauses (SCCs) in accordance with GDPR Chapter V.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

6.2 Mailchimp (Email Marketing)

We use Mailchimp, a service provided by The Rocket Science Group LLC d/b/a Mailchimp (United States), to manage email marketing communications. If you subscribe to our mailing list, your email address and name will be transferred to and stored by Mailchimp under Standard Contractual Clauses.

You can unsubscribe from our mailing list at any time by clicking the unsubscribe link in any email we send you. For more information, please see Mailchimp’s Privacy Policy.

6.3 WhatsApp

WhatsApp messages are processed by Meta Platforms Ireland Ltd. (4 Grand Canal Square, Dublin 2, Ireland). Please refer to WhatsApp’s Privacy Policy for details on how Meta handles your data.

6.4 WordPress and Web Hosting

Our website is built on WordPress and hosted by a third-party hosting provider. Standard server logs (IP address, browser type, pages visited) may be retained for security and operational purposes.

7. Cookies

We use the following categories of cookies on our website:

  • Strictly necessary cookies: Required for the website to function (e.g. session cookies, cookie consent preferences). These cannot be disabled.
  • Analytics cookies: Set by Google Analytics and Google Tag Manager to collect anonymised usage statistics. These are only placed with your consent.
  • Functional cookies: Used to remember your preferences and settings (e.g. language selection).

When you first visit our website, you will be presented with a cookie banner allowing you to accept or reject non-essential cookies. You can change your cookie preferences at any time via your browser settings. For more information on managing cookies, visit www.aboutcookies.org.

8. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:

  • Contact form and email enquiries: Up to 3 years from the date of last contact
  • Marketing list (Mailchimp): Until you unsubscribe or request deletion
  • Analytics data: As configured in Google Analytics (default 26 months)
  • WhatsApp conversations: Retained within the WhatsApp platform per Meta’s data retention rules

9. Your Rights Under GDPR

As a data subject, you have the following rights:

  • Right of access (Art. 15): Request a copy of the personal data we hold about you.
  • Right to rectification (Art. 16): Ask us to correct inaccurate or incomplete data.
  • Right to erasure (Art. 17): Request deletion of your personal data where there is no compelling reason for us to continue processing it.
  • Right to restriction (Art. 18): Ask us to restrict the processing of your data in certain circumstances.
  • Right to data portability (Art. 20): Receive your personal data in a structured, commonly used and machine-readable format.
  • Right to object (Art. 21): Object to processing based on legitimate interests or for direct marketing purposes.
  • Right to withdraw consent (Art. 7(3)): Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at info@tradenex.eu. We will respond within one month. If your request is complex, we may extend this by a further two months and will inform you accordingly.

10. Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with the GDPR, you have the right to lodge a complaint with the Belgian supervisory authority:

  • Gegevensbeschermingsautoriteit (GBA) / Autorité de protection des données (APD)
  • Rue de la Presse 35, 1000 Brussels, Belgium
  • Website: www.dataprotectionauthority.be
  • Tel: +32 (0)2 274 48 00

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or alteration. These measures include secure server infrastructure, access controls and regular review of our data handling practices.

However, no transmission of data over the internet is completely secure. While we strive to protect your personal data, we cannot guarantee the security of any information you transmit to us.

12. Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at info@tradenex.eu and we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the ‘Last updated’ date at the top of this page. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch: